instax wants maximalists to print to their heart's content.
McCann Work
We tapped into a maximalist mindset, people who LOVE every detail, and showed just how much more they can plus up their space with instax’s new premium printer.
We created a content series featuring creator Max Hurd (even his name is Max)—a London-based interior designer and proud maximalist—as he shares how he uses the mini Link+ to capture inspiration and make his style uniquely his own.
The spot was done with as little VFX as possible and our “unfolding” was created manually on set.
CDs: Haley Cole + Lindsey Aquino
Senior AD: Lyns Descardes
Writer: Yours truly